Pay-per-click marketing, search engine optimisation and affiliate marketing are very much direct response methods where ROI can be effectively measured. We advice our clients to undertake brand advertising to support direct response campaigns.
So what does this mean? Well putting your brand at the front of your consumers mind pays great dividends. If a prospect consumer sees a brand advertisement on numerous occations, it is inevitable that when they are in a purchasing frame of mind, they will type your brand name into a search engine, or visit your website directly.
This is the cheapest way of acquiring traffic and offers the least amount of leakage.
For example typing ‘John Lewis’ into Google with also certainly result in a page full of John Lewis links. However typing ‘50” Sony television’ will return an array of results from all your competitors.
Our creative solutions services will design compelling brand devices for use across advertising networks including Google and indeed our own network – the kk network.
