Search engine optimisation is a phrase increasingly used throughout business. Unlike PPC, where the highest bid with a level of quality wins top place, SEO requires a long term strategic approach calling upon an array of skills.
Many agencies don’t reveal their methods, however we offer complete transparency. The principles we adopt are highly ethical.
Firstly we optimise your site making sure your content contains the words you want people to find. Secondly we ensure all of your content is visible to Google. This might be the indexing of a stock catalogue or submitting the latest news via blogs and Twitter.
We encourage an organic link building strategy using online PR to create a real reason for people to talk about, and link to your site. In some instances this isn’t possible in which case we will undertake a link acquisition programme on your behalf.
We don’t purchase links purely ask relevant, related websites to add a link to their site out of goodwill.
With a reported 70% (varies by industry) of users selecting results on the left hand side of search engines (Natural listings) it is clear how important it is to get this right.
There is a false belief that SEO is cheaper than PPC, however we advise that the resource required to get your listing to top position is significant.
